brand marketing free agent

I am a content strategist, executive producer and the former head of content and media partnerships at MediaCom, a global media agency that helps companies unlock transformational growth through media. In under three years, my team contributed creative solutions that helped MediaCom win and retain over $3B in billings.

Over the last 15 years, I've produced branded content and experiential marketing programs to drive buzz, brand love, and usage for a variety of brands, including MasterCard Priceless Cities, Revlon, Bud Light, Ally Bank, Howard TV on Demand, Uber, Bravo TV and Truvia sweetener to name a few.

I'm skilled at transforming brand briefs into content and activation strategies and leading creative and media teams in turning imaginative ideas into measurable marketing stunts, campaigns, and always-on initiatives.

Three great examples of this include: 

• Launching MasterCard Priceless Cities, a rewards platform with over 100 money-can't-buy experiences for cardholders
• Delighting SXSW attendees by turning walls into music for the launch of Bud Light's new visual identity
• Turning fans into filmmakers for the Howard Stern Film Festival to celebrate their hero at the launch of Howard TV on Demand.